Session+Two

=__**Session Two - Expand U**__=

We’ve all worked with someone who was “that person” in the organization. You know “that person” who everyone goes to for advice on everything from lesson plans to handling awkward phone conversations. Maybe that person is you! Now imagine if “that person” could help hundreds or thousands of others outside of the physical confines of his or her organization. It can be done. And when it’s done well, it can be turned into a profitable business.

__**How do you expand your influence?** __ This module will walk you through how to do it.


 * 1. Creating a home-base on the web. **
 *  Determining the purpose for your blog.
 *  What’s your niche? Who are you going to help?
 *  Choosing and registering domains.
 *  Choosing a platform for your blog.
 *  Should I use a stock blog design, tweak a stock design, or hire a designer?
 *  How much technical skill do you have? How much time and desire do you have to learn technical skills.
 *  How to write great content to bring people to your blog. SEO
 * 2. Branching out through social media. **
 *  How to use social media to expand your influence without being seen as a spammer or salesperson.
 *  How to balance your use of social media with your “real life” commitments.
 *  Tools for analyzing your social media influence.


 * 3. Turning influence into profit. **
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">Offer types.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">Direct sale of services
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">Affiliate sales
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">Ad sales and sponsored posts.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">When to make the offer.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">How to make the offer.
 * <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">They said “yes,” now what?

__**<span style="background-color: transparent; color: #ff0000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">Activity: **__ <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;">1. Identify your niche and who you are going to help. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;"> 2. Research - who else is trying to help a similar audience? <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;"> 3. Create your home-base on the web. If you already have one, re-evaluate it and look to improve it. Get someone else to look at it, someone who can be critical (to preserve domestic tranquility, your significant other may not be the best choice for this). <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;"> 4. Let people know about your new home-base on the web. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;"> 5. Create a manageable schedule for updating your home-base. <span style="background-color: transparent; color: #000000; font-family: Arial; font-size: 19px; text-decoration: none; vertical-align: baseline;"> 6. Create a manageable schedule for your social media interactions.