Course+Overview

The “U”niversity of The New YOU

=** Module #1 : Brand-U “Telling Your Story” **=

When you start out as an independent consultant, it’s important to remember that ** you are now the brand. ** Apart from all of the “traditional” ways to market yourself, there are new emerging ways to ensure you are visible not only on the Internet but also in your community and amongst your colleagues. Everything you do, say, or publish on the internet reflects BRAND U!

In this session we will help you:
 * Find and tell your story
 * Communicate who you are and what you offer in distinctive and relevant terms
 * Craft your bio and profile page

Telling your story really matters (especially today). When people Google you, or visit your website – they’re looking for a story. Your story is how people decide if they like you, believe you, and choose to buy from you.

This session will help you dive into your backstory to create the legendary setup for your brand and business.


 * Module #2 : Market U - “Taking Your Genius Global” **

Does this sounds familiar?

You’ve got something great to share. The only problem is, you don’t know how to talk about it or make it more accessible to others. You’re not alone: This is a dilemma faced by millions of consultants, entrepreneurs, authors, speakers, and self-employed. And it’s a dilemma that can be quite costly.

Social networking has become a marketing force to be reckoned with. How better to speak directly to people who are interested in the same things you are, and leverage word of mouth referrals to win new consulting clients?

In this session we will help take your Genius Global. You will learn how to:


 * Brand your business online
 * Create market ready profiles on sites like Twitter, LinkIn, and Facebook
 * Be a sensible social networker
 * Find a balance between sharing what is interesting to you and what is related to your business.


 * Module #3 : Elevate-U “Expand your Audience, Reach and Influence” **

Networking in real life is one of the biggest secrets of consulting success. You are the best representative for your brand, so get out there and start talking yourself up! If you really want to start a consulting firm, get involved with your industry publicly by attending relevant conferences, local meet-ups, or promotional events.

Be sure to go armed with your elevator pitch, lots of business cards, and a fearless attitude. Dress professionally and make a good impression on the people you meet. Word of mouth is often the best form of advertisement and meeting people casts a wide net of opportunity for your new business.

In this session we will help you:
 * Set up a credible website is the backbone to building any good brand.
 * Blog To Establish Thought Leadership As a Consultant
 * Grow Your Social Network
 * Build a Circle of Trust and loyal followers


 * Module #4 : Prepare-U “Ready for the Road and World” **

The road to independence isn’t always clear or easy. Being prepared is key to your survival and success. We have spent two decades decoding how things works as a teacher, speaker, writer, and business owner and are excited to share all the “highs and lows” with you.

In this session, we will address:
 * Contract Negotiation
 * Business Infastructure
 * Travel Tips
 * Pricing and Fees
 * Our best list of “Do’s and Don’ts

You will leave this session with a treasure trove of tips and tricks to ensure that you have a road map to guide you in your travels and journey.